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CEO - Carl Yankowski Carl started at P&G Systems
and Pringle's, and then Memorex, with the "Is It Live or Is It Memorex"
Ella Fitzgerald campaign. At Pepsi, he grew Mountain Dew dramatically,
and launched the Pepsi Challenge. At GE, he helped turn around small
appliances and develop "GE, We Bring Good Things to Life".
He was President/COO of Sony Electronics,
growing U.S. revenue to over $10 billion. His teams led launches
of VAIO, Playstation, and a Qualcomm CDMA JV, repositioning Sony with
several advertising awards. Sony Electronics was named the most
ethically-run large corporation in America under Carl's watch.
He was CEO of Reebok, initiating
a now-successful turnaround.
Carl led Palm's $1 billion-dollar-plus
IPO, growing the business to $1.5 billion.
He founded Westerham Group, focusing
on creatively disruptive technology, products, branding, and demand
generation, leading several companies, including CRF, the leading e-clinical
diary company for global pharmaceuticals.
Carl has five current internet
patents, and holds MIT degrees in EE and Management, with a Wellesley
concentration in Art History, and has served on the Boards of Boston
College Carroll School, MIT Sloan and Media Lab, and several technology
and consumer product companies. He is an active pilot and speaks
extensively.
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