 |
 |
VP Sales and Marketing - Mark Prince
As the former director of marketing for Continuum, Mark promoted award
winning product innovation, design, and development services for clients
such as BMW, Samsung, P&G, and the United States National Parks Service.
Prince left Continuum to join a client, Numark Industries, where he served
as worldwide director of marketing for the Numark and Alesis brands. While
at Numark, he created and launched the ION Audio brand from concept to
launch in less than 12 months. ION was able to achieve immediate
distribution with major national retail partners thanks to a unique product
positioning, packaging and retail partnership strategy, and contribute
significant top line and bottom line growth to Numark.
Mark later joined
Casio, where he was recruited to improve segmentation and penetration of
specialty and mass retail channels. At Casio, Mark served as director of
marketing for the Consumer Products Division, where he successfully grew
mature product categories and opened new channels of distribution.
Previously, Prince served as director of sales and marketing for Casio's Electronic Music Instrument division, which he grew over 40% in less than 6 months.
Mark started his career with the Volant Ski Corporation and Bauer
In-Line Skates (a division of Nike), where he managed grass-roots consumer
promotion campaigns, including participation in events such as the X-Games.
Mark earned a B.A. from Bennington College and an M.B.A. from Boston
University.
|